Mastering the Art of Video Interviews: Tips for Recruiters

Video interviews are becoming increasingly popular, and it's easy to see why: they save time, cut costs, and provide a more personal connection than traditional phone screenings.

Mastering the Art of Video Interviews: Tips for Recruiters
Photo by Brooke Cagle / Unsplash
Video interviews

Are you ready to dive into the world of video interviews, dear recruiter? The digital age has brought about a revolution in the recruitment landscape, and it's high time you mastered the art of video interviews. Let's embark on this exciting journey together, and I promise you'll come out on the other side with newfound confidence and expertise.

A journey of a thousand miles begins with a single step. – Lao Tzu

Video interviews are becoming increasingly popular, and it's easy to see why: they save time, cut costs, and provide a more personal connection than traditional phone screenings. But fear not, for I am here to guide you through the process, providing tips and tricks to help you ace your next video interview.

So, throw on your recruiter cape, and let's explore the wonderful world of video interviewing together.

What is a Video Interview?

So, you're probably wondering: what exactly is a video interview? Simply put, a video interview is a modern alternative to traditional face-to-face interviews that takes place over video call platforms like Zoom, Skype, or Microsoft Teams. It allows recruiters and candidates to connect virtually, eliminating the need for in-person meetings and breaking geographical boundaries.

Video interviews come in two flavors: live and pre-recorded. In a live video interview, recruiters and candidates interact in real-time, just like a traditional interview but through a screen. On the other hand, pre-recorded interviews, also known as asynchronous or one-way interviews, involve candidates recording their responses to pre-set questions, which recruiters can then review at their convenience.

Now that we've got the basics covered, let's dive into some tips and tricks to help you, as a recruiter, master the art of video interviews and make the most of this increasingly popular hiring practice.

The Different Types of Video Interviews

Let's dive into the world of video interviews and explore the different types that recruiters can leverage to find the perfect candidate. Each type has its unique advantages and can help streamline the hiring process.

1. One-Way Video Interviews

One-way video interviews, also known as asynchronous interviews, allow candidates to record their answers to predefined questions at their convenience. Recruiters can then review these responses at a later time, making it a flexible and efficient approach for both parties.

2. Live Video Interviews

Live video interviews, as the name implies, involve real-time interaction between the recruiter and the candidate. This format closely resembles an in-person interview and allows for a more personal connection, as well as the ability to ask follow-up questions and gauge body language.

3. Panel Video Interviews

Panel video interviews involve multiple interviewers and one candidate, allowing the recruiting team to assess the candidate collectively. This format provides diverse perspectives, ensuring a well-rounded evaluation of the applicant's skills and cultural fit.

4. Group Video Interviews

Group video interviews involve multiple candidates and interviewers in a single session. This format is ideal for assessing teamwork and leadership skills, as well as observing how candidates interact with one another in a collaborative setting.

Understanding these different types of video interviews will empower recruiters to choose the most suitable format for their hiring needs, ultimately enhancing the overall interview experience for both the candidates and the recruiters themselves.

Why Recruiters Use Video Interviews

Video interviews have become an essential tool in the recruiter's arsenal, and there's good reason for it. The rise of remote work and global talent pools has made it more important than ever to find efficient ways of evaluating candidates. Let's dive into why recruiters are embracing this game-changing method.

Cost and Time Efficiency

One of the most significant advantages of video interviews is the cost and time savings for both recruiters and candidates. With travel expenses and scheduling conflicts out of the equation, the interview process becomes much smoother and streamlined.

Wider Reach

Video interviews allow recruiters to tap into talent pools that may have been previously inaccessible. This means that companies can attract top talent from different regions and even countries without the hassle of in-person interviews.


A major perk of video interviews is the scheduling flexibility it offers. Candidates can interview at their convenience, and recruiters can review the recordings at any time, making it a win-win for everyone involved.

Objective Assessment

Using video interviews can help reduce unconscious bias in the hiring process. Recruiters can review candidate responses multiple times and share them with other team members, ensuring a more thorough and objective evaluation.

Improved Candidate Experience

Video interviews can provide a more engaging and interactive experience for candidates. They can showcase their skills and personalities in a more dynamic format, and recruiters can get a better sense of their fit for the company culture.

As you can see, video interviews have become an indispensable tool for modern recruiting. By embracing this technology, recruiters can save time, expand their reach, and enhance the overall candidate experience.

The Advantages of Video Interviews

Picture this: a recruiter's dream come true. A world where they can conduct interviews without worrying about time zones, physical distance, or even the dreaded traffic. Welcome to the realm of video interviews! Let's dive into the many advantages that make video interviews the superhero of modern recruitment.

  • Time and cost efficiency: No need to spend hours coordinating schedules or booking conference rooms. Video interviews allow both parties to connect from the comfort of their own space, saving time and resources.
  • Wider talent pool: In today's globalized world, video interviews break geographical boundaries, giving recruiters access to a diverse range of candidates from all corners of the Earth.
  • Consistency: Say goodbye to varying interview experiences. With video interviews, recruiters can easily standardize questions and structure, ensuring a fair and consistent process for all candidates.
  • Body language insights: Video interviews provide the opportunity to observe a candidate's non-verbal cues, which can reveal a great deal about their personality and suitability for the role.
  • Recording and reviewing: The ability to record video interviews means recruiters can revisit them for better evaluation and share them with other team members for input.
  • Flexibility: Video interviews can be conducted live or pre-recorded, offering flexibility for both the recruiter and candidate to adjust according to their availability.
  • Environmentally friendly: Reducing travel for in-person interviews equals less carbon footprint. Video interviews contribute to a greener and more sustainable recruitment process.

Convinced yet? With a myriad of advantages, it's no wonder video interviews have become an essential part of the recruitment toolkit. Now let's explore how to master this art and find that perfect candidate.

How to Conduct a Video Interview

Conducting a video interview can be a breeze if you know the right techniques. Let's dive into the essential steps that'll ensure a smooth and successful virtual hiring experience.

1. Prepare your technology

Test your video conferencing software, microphone, and camera before the interview. Make sure you're comfortable with the platform and its features. Familiarize yourself with the mute button, screen sharing, and chat functions.

2. Set the stage

Choose a quiet, well-lit space with a neutral background. Avoid distractions like clutter, bustling coffee shops, or noisy pets. Encourage the candidate to do the same.

3. Be punctual and professional

Just like an in-person interview, arrive early, dress professionally, and maintain a positive, friendly demeanor. Make sure to introduce yourself and your role within the company.

4. Establish rapport

Begin with an icebreaker and ask about the candidate's day or weekend plans. This helps to ease any nerves, create a comfortable atmosphere, and set the stage for a more authentic conversation.

5. Be mindful of body language

Even though you're not face-to-face, body language still matters. Maintain eye contact, nod to show understanding, and use hand gestures when applicable. This will help convey attentiveness and engagement.

6. Ask open-ended questions

Encourage the candidate to share their thoughts and experiences by asking open-ended questions. Focus on their skills, accomplishments, and how they can contribute to the company's success.

7. Allow for pauses and technical glitches

Video interviews can sometimes experience lag or buffering. Be patient and allow for brief pauses to ensure the candidate has finished speaking before you respond or ask another question.

8. Provide next steps

At the end of the interview, inform the candidate about the next steps in the hiring process. Thank them for their time and let them know when they can expect to hear back from you.

By mastering these tips, you'll be well on your way to conducting effective and engaging video interviews that will help you identify the best talent for your company.

Best Practices for Video Interviewing

Mastering the art of video interviewing can be a game-changer for recruiters in today's digital world. A well-conducted video interview can provide valuable insights into a candidate's personality, skills, and potential fit within your organization. Let's dive into some best practices for video interviewing that will help you find the perfect addition to your team.

Prepare Yourself and the Candidate

As a recruiter, it's essential to be well-prepared for the video interview. This includes being familiar with the job requirements, the candidate's resume, and having a list of relevant questions to ask. Also, ensure that the candidate understands the technology being used and has received clear instructions on how to join the interview.

Ensure a Professional Environment

Both the recruiter and the candidate should create a professional and distraction-free environment for the video interview. Good lighting, a clutter-free background, and proper camera positioning can make a significant difference in the quality of the interview.

Test Your Technology

Before the interview, take time to test your video conferencing software, microphone, and webcam to ensure everything is working correctly. Encourage the candidate to do the same. This will help avoid technical issues during the interview.

Build Rapport

Video interviews can sometimes feel impersonal, so make an effort to build rapport with the candidate. Start the conversation with some small talk to help them feel at ease and more comfortable during the interview.

Be Mindful of Time

Respect the candidate's time by keeping the interview focused and within the scheduled timeframe. This will help ensure a positive experience for both parties and minimize unnecessary stress.

Take Notes and Record the Interview

Taking notes during the interview can help you remember important points discussed, and recording the interview (with the candidate's permission) allows you to review it later when making hiring decisions. Just be sure to inform the candidate beforehand if you'll be recording the session.


After the interview, follow up with the candidate to provide feedback, discuss next steps, or simply thank them for their time. This shows professionalism and helps maintain a positive relationship with potential future employees.

By implementing these best practices for video interviewing, recruiters can successfully navigate the digital landscape and find the ideal candidates for their organizations. So, buckle up and embrace the new era of recruitment!

The Importance of Non-Verbal Communication

Let's talk about the elephant in the room - non-verbal communication. In video interviews, it's not just what you say but how you say it that matters. We often underestimate the power of body language, facial expressions, and tone of voice, but they play a crucial role in understanding and evaluating a candidate.

Why is non-verbal communication so important? Well, it's because it gives us a glimpse into the candidate's true personality, confidence, and ability to handle pressure. And let's face it, sometimes words just aren't enough to convey the whole story.

As a recruiter, mastering the art of decoding non-verbal cues can be your secret weapon in identifying the best talent. So, how do you ace this skill? Here are some tips:

  1. Eye contact: Look for candidates who maintain good eye contact, as it suggests they are engaged and trustworthy.
  2. Posture: Observe their posture – slouching or fidgeting may indicate disinterest or nervousness, while sitting up straight shows confidence.
  3. Gestures: Hand movements can either emphasize a point or distract from it; watch out for excessive or inappropriate gestures.
  4. Facial expressions: A genuine smile, raised eyebrows, or furrowed brows can reveal a lot about a candidate's emotions and reactions.
  5. Tone of voice: Pay attention to pitch, volume, and speed – they can convey enthusiasm, assertiveness, or insecurity.

Remember, practice makes perfect. The more video interviews you conduct, the better you'll become at deciphering these non-verbal cues. So, embrace the challenge and let your intuition guide you towards the right candidates